No Multi-Tier Here campaign
With the nation’s appetite for free-range eggs ever increasing, we’ve hatched a plan for an educational campaign to give people a better understanding of their egg’s journey from the farmyard to the kitchen. We believe that people have a right to know where their food comes from, so our No Multi-Tier Here campaign sets out to ensure that everyone is able to make an informed decision when buying their eggs.
The term ‘free-range’ refers to everything from multi-tier units housing thousands of birds to a handful of hens in a family’s back garden. Our No Multi-Tier Here campaign will highlight the fact that many free-range eggs are now produced in multi-tier sheds, which can house up to 64,000 hens on multiple levels under one roof.
As prices have been consistently driven down over recent years, many free-range poultry farmers have embraced these multi-tier systems to keep up with consumer demand, in the process reducing feed consumption and increasing flock numbers in the same size shed.
At The Traditional Free Range Egg Company, we’ve been able to keep up with demand without compromising our principles, supporting the traditional independent farmer by partnering with other likeminded family-run farms in the south west.
Our girls are free to roam and ramble throughout the day, soaking up those all-important daylight hours before returning to sleep in their single tier sheds at night. This combination of love, care, freedom and fresh air means we have happy hens, ducks, quails and geese on our farm, and truly happy birds lay the best of the bunch!
We’ll be taking our No Multi-Tier Here message on the road with us to exhibitions, conferences and school visits throughout 2016. Look out for #NoMultiTierHere on social media too!